Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Other Hat · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just downloaded this app, and while at first glance it looks really amazing, it has some serious flaws. First, it frequently crashes on my iPhone 7 running 11. For iOS, just updated two days ago. But what is more troubling, is that while on his App Store page he advertises “fully searchable”, I have yet to see where in hell a workable solution actually exists to do that. The index says it searchable, but hydrography symbols, for instance, cannot be searched in a way that takes you directly to its definition. Hope this app get some attention soon, as it has incredible potential! But for now, I would not waste your money.
I like the way you can quickly search for a symbol, and that the images are tap to enlarge - helps my not too good eyes! The info itself is just what you want if you can’t remember what they all mean. Good for learning and referring to at the chart table and when passage planning.
SYMBOLS USED ON NAUTICAL CHARTS SPECIFIED BY THE INTERNATIONAL HYDROGRAPHIC ORGANIZATION (IHO), PLUS INTERNATIONAL ABBREVIATIONS AND SUPPLEMENTARY NAT...