Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matt Rhodes · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don't really like games but this certainly is an exception. It holds your interest,has lots of different challenges, and such varied categories. Super fun for one or many!
I love this game. It is addictive, even though I think that people must be searching for a lot of stupid stuff on the interwebs …. great on BART when you don't want to read a book ;-)
This is such a fun game! I play it alone while I commute, and it's great to play with teams. I can see it as a great TV gameshow…. or a perfect drinking game!
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