Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PaulJAdam.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When the Barbie fashion figure is sold on TV, they’re careful to mention if certain aspects of what is sold (say, her condo-grade dream house) are sold separately. Does anybody at Apple check these things? The FDA checks Barbie’s shoes to make sure they don’t choke kids and mandates a disclaimer if they are poison to ages below three. The guy in Steve Jobs’ chair should make sure apps are adverted accurately. As it turns out, this is a new and “improved” version of an app I purchased previously, the “improvements” being that adjustments were sold separately like Barbie gear. The ad said that you could get all the added features for just $1.99 - the ad forgot to say the magic word “each.” Minus one star. Minus another star for an apparent inability to save to photo roll or the file of your choice. Without a built-in save button that works, I have to MacGyver a save. At least this isn’t a BOPE (Buy Once Pay Evermore) app where you pay the guy so much a month for the app to work.
. . . then disappointment of purchase. Color effects are almost non operational. . . because developer didn’t care to make this user friendly. Hopes dashed. Time, money wasted. . . did NOT make my day.
This app would work great… if I knew how to use it. Also, everytime I click a picture, it automatically crops it to a horizontal rectangle. I haven't found a way to fix it. Tutorial and fixes maybe?
Filters: BLUR ◆ Bokeh Blur – Applies a bokeh effect. ◆ Disc Blur – Blurs an image using disc shapes. ◆ Gaussian Blur – Blur and smooth out images. ◆ M...
| Name | Price | Type |
|---|---|---|
| Halftone Effect Filters | $0.99 | One-time |
| Disable Ads | $0.99 | One-time |
| Enable All Filters | $0.99 | One-time |
| Color Adjustment Filters | $0.99 | One-time |
| Sharpen Filters | $0.99 | One-time |
| Stylize Filters | $0.99 | One-time |
| Blur Filters | $0.99 | One-time |
| Color Effect Filters | $1.99 | One-time |