Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zombies Run! Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Please give us a sequel or something! I miss this app! I played this when it first came out and now, years later, I still have fond memories of it and even have a quote saved that I find so incredibly inspirational that I have shared the quote with friends and even patients. “'The sea is like life.' That's what my dad used to say. Sea doesn't care about you. Doesn't know about you. It's gonna try and break you. Not because it hates you... But just because... That's what it is and that's what it does. And you've got to find a boat or learn to swim. And when the big wave come you've got to ride them or you'll drown. That's what happened to you: big wave came, you rode it, didn't drown, might have done, but didn't. . . You were brave and you were strong and you won. Here you are.”
Someone else wrote essentially the same review but I’d like to uplift it: this is a great idea and I love the Zombies, Run (ZR) app but there are some key differences between these two apps that make this one more difficult to use. (1) instead of automatically playing the story clip when you’ve gone the requisite amount of steps, which happens in ZR, you have to actually click on the speaker icon. This means that I have to be on my phone every couple of minutes, and for the bonus features you have to be on your phone even more. I’m usually walking my dog or just trying to take in the scenery so this makes me less able to use the app. Even if this were an option you could turn on in settings (to automatically play the clips), that would be great. (2) in ZR, you can connect your audio so that it plays in the background and is dimmed when the story line goes, and then comes back on automatically when the story clips are over. In this app, there are several minutes of silence and I usually listen to podcasts or music while I’m walking so the silence is kind of boring. If the story clips played continuously, that would be great but then it’s essentially just a podcast. Just having the option to hook up my music to the app so i can listen to both would be wonderful. This is already how ZR works so I’m not sure why it’s not included here. Otherwise, great story and the quality of the audio clips is amazing. Thanks!
I really enjoy this app. I haven't found it to be buggy at all (with one exception that I'll mention later). The voice acting is really impressive and the story is very well done. I love how immersive it is - you really feel like you're in the story if you have headphones in due to the attention to detail (footsteps fading away, someone's voice getting faint as they walk away, background conversation). I do want to warn you that after you've played a few episodes (3 or 4) you must pay $5 to continue. I find this frustrating as there was no indication that the app wasn't free before that, however I think that for the amount of work they must have put into it the money was well worth it. I am annoyed that the "please pay" prompt prevented me from listening to the final sound clips of the previous episode, so I'm missing some important details and I can't go back. Overall, a very good app and I've already recommended it to a few people.
Created with the NHS and the UK's Department of Health, The Walk helps you walk more, every single day. When you’re playing The Walk, every step count...
| Name | Price | Type |
|---|---|---|
| Unlock Everything | $4.99 | One-time |
| Zombies, Run! Membership (Monthly) | $6.99 | Monthly |
| Zombies, Run! Membership (Annual) | $49.99 | Yearly |
| VIP Membership (Annual) | $89.99 | Yearly |