Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NewPubCo, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I got the game because it said there were no ads only to find each time I finish a level there are ads. You shouldn’t say there are no ads when there are.
I really liked the game, but you don’t let me earn enough to buy the various helps, and you limit the videos I can watch to earn help—so you’re deleted
With the new update, my app has been reset to new. Thanks, no thanks.
Color Ball Escape: Puzzle is a relaxing logic challenge built around simple rules and clever level design. Tap, match, and plan your moves to clear ob...