Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael Engel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a great game to use when you’re killing time at a restaurant or in the car and want to get a conversation going. There are endless opportunities for bracket topics (best 80s band, favorite vacation spot…), and anyone can play, which makes it great for kids and for adults too.
I had the fun of play testing this game before its launch and it is truly an all ages debating blast!
That's Brackets! turns any group's opinions into a tournament. Seed 16 items, run the matchups, and crown a champion — no Wi-Fi, no accounts, no setup...
| Name | Price | Type |
|---|---|---|
| Food Lovers Pack | $0.99 | One-time |
| Road Trip Pack | $0.99 | One-time |
| Pop Culture Pack | $0.99 | One-time |