Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael Rihani · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is viral in my friend circle for a reason, and it’s positively annoying, in the best sense. The number of times it pushed me to take a walk at 10 or 11pm has genuinely improved my sleep. You get a little mad at it in the moment, but then you walk, and you feel calmer and better for it every time. I also love the Leaders Circle. It’s genuinely motivating, and yes, the name is cool too. And the stats are a nice touch: average steps, how much more you’re walking since joining, and more. Annoying at 10pm, worth it every time.
This app definitely works. There have been multiple times where I didn’t want to go for a walk but went anyway, because the app told me I needed to get my steps. It is also forgiving and, as long as you are want to genuinely get steps, this will get you there
Two Day Club is a real-world walking accountability club built around one simple rule: never miss two goal days in a row. Set a daily step goal, conn...