Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ADRIAN RODRIGUEZ LAZARO · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the game, but it’s ruined by the ads. They’re worse than annoying - the game doesn’t pause while they’re popped up, and it takes precious seconds to get back to the game. The games audio doesn’t always return after an ad. It’s faster to exit the app entirely as soon as an ad comes up. Nobody wins with this.
Wipe Words: Swipe & Connect is an addictive word game where you swipe letters, connect words, and watch the board collapse in satisfying chain reactio...