Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Suemilly Severiano Silva · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Poor design and bad clues. You don’t have a way to mark of spaces that can’t be used. You state a suspect was “at” the tub or carpet but in reality they were “in” the tub or “on” carpet. You need to go back to the drawing board with this one.
You’re only allowed two mistakes, but the clues and room layout just do not give you enough information to figure out the killer without testing positions and using up your two mistakes. Most importantly, there are no placeholders to test possible character positions. If you use up both mistakes, you can’t try the same puzzle again.
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