Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Infinity Digital Labs LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great little app; thanks to the developer. Does exactly what it say; with no fuss and no fanfare. It takes an existing video, and resizes it to the right size necessary for App Store App Preview videos. It even offers some simple music as optional. Simple. Easy. Effective. Free.
App Previews are the short promo videos on your app product page. App Store Connect requires very specific formats and resolutions for each device for...