Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Untill, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am way more deliberate with how I use my phone after spending a few weeks using Untill. Instead of blocking you from your phone it just asks you not to I interrupt a timer, that when it completes gives you points. There have been many times I reached for the phone and put it back down because I was 20 minutes into a 30 minute FILL. It’s so easy to just wait 10 minutes, and by then the urge to waste time on my phone is gone, and I end out spending more time focused on what’s actually important to me than just reflexively doom scrolling. This changed my habits.
I downloaded this app to spend less time on my phone. I didn’t expect it to make me feel closer to others doing the same thing.
What an app! Going offline together is a way to stave off FOMO while being present with friends and family while stopping the doom scrolling to just fill my time. Cool stuff
UNTILL is a mobile app that gamifies and rewards for how you unscreen. You can unscreen solo. You can unscreen with others around the world. You can...