Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Undefined Software, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You literally can create any game you want with Pops! What makes it fun is being able to compete with your friends on so many different games you make yourselves.
I grew up playing video games. I like pops because I can finally make random ideas with ease and share with my friends. I made Pokémon, but a dungeon crawler, a boxing simulator, and a Star wars like space fight simulator. And instead of playing alone, I get to play with my friends and compete. I’m proud and happy to make something like an art piece. 10/10.
Every time I open the app, I see something totally different. It doesn’t feel like the same recycled content you see everywhere else. Big fan of how experimental it feels.
Pops is the app to play and make viral filter games. Play wild camera challenges, record your reaction, and turn every run into a shareable clip for...