Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mostafa Tamer Afr · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
for the chinese course, i selected A1 (albeit conservatively) because I already know basic words, word order, tones, etc, but it immediately threw me into the very basics regardless. no big deal, i could just exit to the feed immediately. however, no matter how much i interact with a video, a pop up comes up once i scroll because i “skipped the video”. Just some small things :)
This app is so cool, it’s helped me learn languages a lot and it’s so much better than TikTok it’s genuinely a godsend but there ARE some bugs. Sometimes you’ll get content in a diff language or the subtitles don’t correctly work or have weird explanations (like for example Instead of saying smth means hello it might say that the word is used as a greeting whenever u see someone, not a huge deal but still smth to think about) I really like it and will continue to use
This is a really great app, the concept is really well suited to a lot of modern language learners, that said there are a few notable issues that I’m sure the devs are working on. For one, the app is pretty slow and doesn’t always load videos in a timely manner, making the point of the app diminished slightly. There should also be a wider variety of videos shown to users, as of now it seems to only show skits, comedy, and some dance videos and it would be nice if there was either a search bar to find videos I enjoy to influence my algorithm, or just a broader range of videos taken from other sites. I’ve also had minor issues with captioning not picking up certain words and some videos have been classified as my target language when they’re a completely different language. Overall though, I’m really excited to see where this app goes in the future!
Doomersion (formerly Doomlingo) lets you watch short videos in your target language that are exactly matched to your level, and then as you scroll the...