Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Growth Art Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ordered a couple times from this brand’s website and had a positive experience until my app order was cancelled 4 days after I placed it as a result of stock discrepancy. Multiple items show as in stock on the website yet out of stock on the app and vice versa. Many products also do not show up on certain platforms. The home page needs a bit of work also as it is difficult to find products without a search criteria. I hope this is changed soon as I really liked ordering from this brand previously :(
I’ve been using hws beauty website for years and started to use their app for over a month. app is easy to navigate and special offers valid only on the app. Defo recommend! thanks hws team
My go to all when looking for presents, easy to use and love the discounts on offer *****
Discover the world of beauty with HWS Beauty, the all-in-one UK beauty app for skincare, makeup, haircare and more. Whether you are looking for everyd...