Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Shearwater Research · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I switched over from another integrated computer system that provided SAC and RMV in your log but find the app impossible to navigate to see it. Also, as an Instructor I would like an easier way to put it in pool mode for teaching confined water. When I go for a real dive, cleaning up the junk dives takes quite a while. On my Garmin I can tell my computer to ignore those dives. Might have to stop teaching with the Perdix 2 because I went to clear the log, deleted the junk dives, and renumbered them appropriately. However, once I do that, it isn’t easy to discern why the next log number goes to whatever the count was going to be if the junk dives were included. It’s a step up from Cloud but the promises made at Dema this year haven’t been realized yet. I’d love for this to be my go to system but I need a clear log and would love SAC and RMV info
They just updated their app and it did two things for me. 1- the default sort view is now dive# and not GPS. You can filter GPS, but as most of my dives are without coordinates, defaulting to dive number is helpful. And 2- I can now manually enter GPS coordinates for dives that I know them for. I would still stick with the old Shearwater Cloud App unless you have the new Swift GPS for now, but they are making improvements. My primary log is still a third party app. Cloud version would be second. And this app third.
Still major issues with changing name of dive location. When reviewing dives it takes you back to the top of the list after you exit a dive so searching through multiple older dives is a huge pain. My wife used gps from my transmitter and for some reason her “pins” are in Africa when mine are correct. Very unpolished and disappointing “upgrade”, although still feels less 1980’s than shearwater cloud. The terrible apps pit a dark cloud over the experience. The hardware is amazing, but the software doesn’t match the experience. Time to fire the software team and start over.
The world is your dive log. Built for simplicity and reliability, Dive Shearwater gives you the tools you need now and the foundation for even more p...