Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Life Plus Tech (Shenzhen) Co., Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Update: A friend helped me figure out how to change the units of measure then force quit the app then restart to save the changes. This app does not automatically log your dives. The only good thing about this app is the color correction. Even then, it’s very limited unless you buy their expensive VIP subscription. The Kraken Smart Housing Pro is a good housing but there is no true app support. Wasted money. I downloaded the app prior to receiving the Kraken Smart Housing Pro. I figured I’d familiarize myself with the software. I tried the app in preview mode and the unit standard was set to metric. I figured the preview mode was set to metric by default. I tried switching the unit standard and nope, still metric. I contacted the developer and was instructed to pair the app with the housing and try switching the unit standard. I tried. Still metric. The app will not allow me to set the unit standard to imperial. It forces me to use metric. If I am recording video or taking photographs, it is crucial for me to see the correct information while on a dive. This app is just as useless as the Kraken app.
I’m not sure if I like the Smart Housing or the app better. But together, they are awesome! I’ll be honest... I don’t really use the other features of the app other than the control of my phone for diving photos and then the post-processing/color correction. So the app is even deeper than the piece I’m raving about! One complaint... I wish the company would do a better job of English translation in the menus - I run into some that have Chinese characters and you pretty much have to make a guess at what it means. [And yes, I have verified that I have the language set to English under Settings in the app.]
Developer has already posted an update based on my and other’s feedback of app crash issues on older phones with too many photos or videos. I had two days of app crashes at 60’ in Kona with the older app version and reached out to Kraken who engaged this developer. They responded within 24 hrs acknowledging the issue and now have already posted an update. The app worked fine on iPhone 8 Plus, but I prefer to dive with last iPhone being a 6 Plus “just in case of a housing failure”. The color correction is great and ease of using the app in the Kraken housing is easy. The only reason for the one star deduction is the Bluetooth disconnect. Not clear if a hardware or software recovery issue with the housing. It is just troubling at 60’ down to have the app state a Bluetooth disconnect which means with the Kraken housing you have no shutter button connection or the menu buttons on the window. The big difference with this app and WaterShots housing is no physical connection to buttons, everything is Bluetooth. Great flexibility, but risk that needs improvement with connection. Most is one disconnect per dive, but is that when the Eagle Ray or Manta go by? ——- UPDATE May 2019 Use the app again in Kona this year with the Kraken housing and an iPhone 6 Plus like last Sept. No crashing or discount issue at all. I highly recommend the Kraken housing for those in North America and this app. The ease of use and post dive color correction work great.
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| Name | Price | Type |
|---|---|---|
| Dive+ VIP | $2.99 | One-time |
| Monthly subscription | $3.99 | Monthly |
| 1 Month | $5.99 | One-time |
| Dive+ VIP | $17.99 | One-time |
| Yearly subscription | $22.99 | Yearly |
| 12 Months | $29.99 | One-time |