Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Head Watersports S.p.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using the app now for a few weeks and I’m very disappointed with how much it eats the battery on the Apple Watch Ultra. I can literally get one full dive on the app and then during the second dive it drains my battery to zero and then it will lock out because it has a warning that the dive was completed after the battery was run out. If you reset the desat, the entire logbook is wiped out. I’m pretty disappointed as I have already paid for the app for a year so I am stuck with it, but I am going to be going back to oceanic and their app which performs much better. Being an SSI instructor, I was looking for something I could put my students on that have Apple watches, but I do not feel this app is ready for primetime yet. A 48 hour no fly seems a bit excessive considering the maximum no fly is 24 hours.
Getting back into diving after 20 year break (5,000+ dives) and was thinking about digital logbooks. This app simply wouldn’t allow me to log a dive… asked me about 1,000 different ways to begin waterplay (I’m a former dive instructor. So, I don’t need to LEARN how to snorkel or where the nearest SSI training center is). Then when I tried to simply log a dive it told me I needed to have a dive computer to sync with or it wouldn’t allow me to log dives. OK, I’m a Mares fan (old and new regulators were Mares Ruby and Mares Abyss and love my Mares Quattro full-foot fins) so I tried to watch some product videos. Nope. The product player is ineffective at loading videos in anything that could be a reasonable time. Tried several times on different days. Waiting a full minute to get only 10 seconds of video… Mares: I obviously love the company. I even dove a (Mares designed) Dacor Viper Metal until the Ruby was gifted to me by a student, but this partnership with SSI to create an app that is not ACTUALLY useful for anyone beyond a new student is a stain on the practicality of your name. Plus… it doesn’t even spotlight your products if the product videos won’t play.
I’ve gotta say, the Apple Watch is way better than the Oceanic+! I’ve done over 300 dives with Oceanic+, and I’ve switched to Mares. It’s seriously great, you can check your heart rate both during and after the dive. Plus, the screen is better, and you can customize it even more. The design on the phone app needs to be refreshed, and ability to have more GF parameters and would be perfect! Great, I recommend!
APPLE WATCH ULTRA DIVE COMPUTER Transform your Ultra into a dive computer. Record dives directly on your wrist and sync automatically to the Mares App...
| Name | Price | Type |
|---|---|---|
| MARES Fully Featured Monthly | $8.99 | Monthly |
| MARES Fully Featured Yearly | $69.99 | Yearly |
| MARES Fully Featured Yearly Family | $119.99 | Yearly |