Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Shearwater Research · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app does the most important thing it has to do… download dives from your computer even when far from the internet. Something so many other apps seem to struggle with! But the UI is so clunky and lacking features that could make it a true replacement for a paper dive log. (Integrated photos? Link to buddies? Some kind of virtual stamp?) There’s a lot of opportunity for someone to make a truly great digital dive log but no one has done it yet!
Lots of complaints about this app. For me, it does what I want reliably. More focused on the technical aspects of diving than say what marine species i saw but that’s a small thing. The synchronization with the desktop works well and functions like import and export there are pretty good although more focused on export than import so it can be hard to get dives in from previous apps. People complain about the UI but no worse and in some ways better than the UI for Dive Log for example or Subsurface, 2 of the other remaining dive log applications that haven’t died. I travel the world a fair amount diving and it works well enough tracking the gear i’m using so i can keep track of what weights to use. Not as full featured for gear management, shops, marine life, etc as other aps. Mostly it’s focused on the technical aspects of diving and how it relates to your dive computer.
I can’t believe how primitive and poorly functioning this app is. Either Shearwater is simply resting on their laurels and so don’t care about making this app appear like it’s from the last quarter century, or are willingly being negligent in its design and functionality because they hate mobile apps. It doesn’t make sense. I am a hobby coder and could (and have!) designed a better UI than what they are offering. Not only that, I get errors and bugs literally every time I open it. It’s preposterous. I know Shearwater is a small company, but literally ONE decent app dev could build something 19x better. Heck, poach someone from the Garmin app team, there’s probably 50 of them over there! Shearwater….GET YOUR ACT TOGETHER AND STOP BEING LAZY! GARMIN HAS FINALLY CAUGHT UP, AND NIPPING AT YOUR HEELS. THE MARKET/DIVERS ARE FINALLY TAKING NOTE OF THIS. IF YOU CONTINUE TO STAGNATE, YOU WILL BE AMAZED HOW FAST YOUR PREVIOUSLY “LOYAL” CUSTOMERS WILL ABANDON YOU. I love my Perdix 2, so I don’t want that to happen. But us customers only have so much grace to give, especially when it seems that our patronage is being taken for granted.
Shearwater Cloud links your mobile device to your Shearwater dive computer. It allows you to download and manage your dive logs, update your dive comp...