Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Incentivio, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The food here is good and the ordering process through the app is easy. My complaint is there is no payment option for gift cards at checkout. I received a digital Elephant & Vine gift card and have not been able to use it because the only options are credit card or Apple Pay. Why sell gift cards to the restaurant and not have a gift card payment option to enter them during checkout?
The app itself makes ordering easy, but I am unable to use my reward points whenever I order through the app. I always get a system error and thus far managers have not been able to figure out how to correct that.
App never works, cannot order off any browser, either. Fourth time in a month I’m unable to order food. Why bother trying?
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