Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Shanta Devi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Yeah, this whole trend of subscribe to our unreasonably expensive plan before you even get to see if it’s any good trend has got to stop. I think it’s laughable that you want people to pay for this on just your “trust us”. For all any of us know we could be subscribing to a go screw yourself service. I won’t be buying. You’re only getting one star cause I have to.
Finally an app worth paying for. Results don’t look plastic. Good motion. Support was helpful with an issue I had and was prompt to respond.
In my case approx 1 out of 6 videos failed to generate, however, they still charge credits for that. Also, they charge 10 credits for video templates that are worthless. Their HelpDesk is responsive, but refused to return my wasted credits. I paid for 250 credits and lost 60 of them for nothing.
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