Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Luvu · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s an interesting app and does keep me motivated. I get more of a sweat and winded using this then any other workout outside the app. I like that I can customize my little pal and have it use profanity like I do on the norm. However, it could use some more features. I’m not really keen on using my camera to track my movements just to make sure I’m doing it correctly. The tracking can be a little wonky. I would love to be able to add a workout like walks, hikes or runs instead of just using the randomized workouts. And it is a little pricey for what you’re getting out of a newer app. And a 3 day trail is not enough time to determine if you like something. A week or two would be better. If this was taken into consideration, I might continue using the app.
I won’t lie, I was skeptical at first. An ad from Instagram peaked my interest since this seemed almost like a game app. I tried the free three day trial which was fantastic although I’m not currently paying for a plus membership, I still use the free aspects of this app. I really do enjoy it. It’s great since you can customize your workout guide based on your personality. It’s easy to use you can switch it up mid workout. You can earn coins to buy new maps. I’m very excited to see where this app goes and I’m also very excited to continue my fitness journey with Luvu. There are some very minor audio glitches during workouts when going to new moves but overall this is a fantastic experience. I would recommend this to anyone trying to take their health more serious.
This is a great little app to help you reach your fitness goals and learn basic discipline. The daily notifications are a nice reminder and it honestly feels more like a game than a workout! My only disappointment is that it doesn’t have more workouts (especially more intense ones or using equipment ie. dumbbells or bands) but that makes sense considering it’s a newer app and the tracking system would be hard to use on certain exercises. It’s also funny because the cursing sounds more like a preteen being able to use the no-no words for the first time loll. Overall, I highly recommend!!
Get fit with Luvu, your quirky fitness companion. Luvu is a cute, emotional marshmallow who auto-tracks your exercises and pushes you - in wholesome,...
| Name | Price | Type |
|---|---|---|
| Luvu Plus (Monthly) | $14.99 | Monthly |
| Luvu Plus (Monthly) | $19.99 | Monthly |
| Luvu Plus (Monthly) | $19.99 | Monthly |
| Luvu Plus (Annual) | $24.99 | Yearly |
| Luvu Plus (Annual) | $34.99 | Yearly |
| Luvu Plus (Annual) | $49.99 | Yearly |
| Luvu Plus (Annual) | $49.99 | Yearly |
| Luvu Plus (Annual) | $59.99 | Yearly |
| Luvu Plus (Annual) | $79.99 | Yearly |
| Family Plan (Annual) | $79.99 | Yearly |