Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ZOZO Apparel USA, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After two back to back pregnancies while continuously breastfeeding, I gained a significant amount of weight and struggled to see progress. Before pregnancy I was in the gym six days a week and extremely fit, but as a SAHM working out from home, tracking changes became difficult. Comparing progress photos was difficult because lighting, angles, and locations were never exactly the same. This app changed that. The body scan and wireframe feature made it exciting to track my progress and much easier than trying to compare photos side by side. I could finally see changes that weren’t obvious in pictures. I was also skeptical about the AI food tracker at first. As someone who used to track every calorie and weigh every gram of food, calorie counting often fueled disordered eating habits for me. The AI tracker has been a game changer. It lets me build meals and snacks without obsessing over every ingredient (which isn’t possible with 2u2). It may occasionally overestimate or underestimate calories, but it balances out over time and has made tracking far less stressful. I’ve lost 10% of my body fat since January and several inches, something I hadn’t been able to do before. I recommend this app to everyone I know. It’s made my fitness journey feel sustainable, motivating, and enjoyable again.
So I’ve had this app downloaded for months and only used it once last September. This year, I’m really focusing on removing excuses … just because I have Fibromyalgia and used to get thrown into flare-ups when I worked out doesn’t mean I can’t lose this weight I’ve been carrying for over a DECADE. I started with prayer [it’s fine it that’s not your thing] but it felt different. I did my “first scan” March 1st, made it through a week of exercise AND tracking my meals in the app. I pay more attention to what I’m eating because I don’t want to hide my problems, I want to honestly change them. I’m more than happy to see my progress already! I can’t forget to mention the confidence boost I got when the booty protrusion AND lift when up 1% PLUS almost 2 inches off my upper/lower waist - down 1.9 lbs!! I’m committing to changing holistically and I’m so glad I have this app to help along the way. Even when I had a brief hiccup of the app asking for me to sign up for premium after I already had (small cost, totally worth it), it was IMMEDIATELY resolved after one email sent to the developers. I’m a fan and I’ll definitely be recommending this to anyone who’s looking to track their health journey.
Stand 6 feet away. (standing where it worked last time) You’re too close, step back. (inching back) Not detected, stand 6 ft away. (WHAT DO YOU THINK I’M DOING) Not detected. Stand 6 ft away. (inch closer) You’re too close, step back. (Inch back). A little further (inch back). There’s a problem. (YOU’RE @#$& RIGHT, THERE IS.) When you finally get a “good distance” after dealing with this for maybe 40 minutes, you might get to 4 o’clock - literally just turning on an axis from where it was detecting you just fine - and suddenly it can’t detect you anymore. At that point, it doesn’t actually vocalize any error, so feel free to just stand there in silence forever like a dumb penguin with your wings out. I’ve verified I’m in the field of view by taking a timed photo of myself, and I’ve tried setting the phone on 7 different tables and chairs in 5 different rooms — so don’t try to blame the user. Enjoy click click click click clicking past the instruction videos on all 30 attempts. IF and when you are finally able to complete a scan, measurements might be up or down 2 inches from the week before - lacking reliability, validity, or any utility. I did not gain or lose 1.8 inches anywhere in a single week. Whoever developed this: dishonor on you, dishonor on your family, dishonor on your cow.
SMARTER TRACKING FOR IMPACTFUL CHANGES Precise body measurements and AI-powered nutrition tracking, all in one place. ZOZOFIT gives you a digital to...
| Name | Price | Type |
|---|---|---|
| Premium 1 Month | $2.99 | Monthly |
| Booty Assessment | $3.99 | One-time |
| Premium 1 Month | $3.99 | Monthly |
| Premium 1 Month | $4.99 | Monthly |
| Premium 3 Months | $6.99 | Quarterly |
| Premium 1 Year | $19.99 | Yearly |
| Premium 1 Year | $29.99 | Yearly |
| Premium 1 Year | $29.99 | Yearly |
| Premium 1 Year | $29.99 | Yearly |
| Premium Lifetime | $99.99 | One-time |