Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Muneer Hussain · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ionly gave it one star because I couldn’t go any lower. I downloaded the game thinking it was worth a shot. It’s not. I didn’t even get to play it because of ads. I hit 4 ads before I could even start my first mission. It’s three clicks to the first mission, people!
Down loaded what seemed like a cool new game. Five minutes into the game I still haven’t started actually playing the game. But I’ve had at least ten ads. Ridiculous. Waste of time. More ads than I’ve ever seen in a game.
Wow. Just wow. Why release this game? Maybe in 2004 this MIGHT have been cool? This feels like an 8th grade school project. I have deleted already. I couldn’t hang on for even an hour. Ad banners over the game. Six ads before the game even started. Four seconds of game and three new ads. Horrible. Deleted in less than an hour. Gone.
The Silent Thief: Covert Operation is a thrilling stealth adventure game where every step, every breath, and every decision matters. You are a master...
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