Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sehar Panesar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app kept my friends together even though we were spread across the country
I feel like this is how I keep in touch with most of my friends at this point. I always look forward to the newsletter drops, it’s so fun seeing what everyone else is doing with their lives all at the same time
Tired of chaotic group chats and endless social media feeds? InTouch brings everything into one private space you will actually want to check. Updates...