Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗VIA VERDE PORTUGAL SA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used to use the Estacionar app to pay for parking. Now it looks like they integrated the functionality into this app. It’s not as nice as the original. But the worst part is it forces you to allow location tracking and it is always tracking my location, even when I’m not paying for a parking spot. I have to force quit it for it to stop tracking. Why is it necessary to do this excessive tracking?
The application is full of bugs with issues ranging from login issues to being unable to terminate a charging session. After disconnecting the charging cable, I was unable to terminate the charging session. It was stuck for 23 hours during which I was not able to charge again. Called customer service, they told me to send an email after which they told me it might take 10 business days to get a fix. Crazy!
Good app in general terms. It would make a lot of sense to have Carplay/Android Auto connectivity
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