Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NOS Comunicacoes, S.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app lacks language options toggle and should include coverage check for you location alternância de idioma e verificação de cobertura de localização necessária
I wanted to find 1) how to sign up for the app and 2) how to find my NOS Card for movie discounts. I could not do 1) without going in to the NOS store; it required an expert. Similarly, I could not 2) sign up for or access my NOS Card using the ‘default’ screen (the one you see on your phone after you sign in). Instead, I had to click on the four little menu blocks in the upper right-hand corner, and then swipe the screen that appeared off to the left! Once signed-up, I still had to go through these menu and swiping stops to actually get to the card that I’ll need to present at the theatre tomorrow!
Tried calling support several times to get more detail on my bill, which include overage charges. The app, the email, and website didn’t explain in detail what the charges were related to—it just said ‘cell phone service. Please provide a more accessible support line for these types of questions.
A my NOS, a sua assistente pessoal, já chegou! Descubra a nova aplicação NOS, cuidadosamente desenhada a pensar em si. Com uma experiência de navegaçã...