Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alaska Division of Motor Vehicles · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app originally worked for a while. Then when I went to check it today it says I didn’t have any credentials loaded. Now it doesn’t even recognize my information and gives a DMV mismatch error when manually entering the information directly off my Real ID drivers license. You should delete this app from the Apple Store and the developers should make it so it appears in the “wallet” app. Big waste of state money and resources IMO. Seemed to work for a bit and now it is saying no credentials found. This app needs a complete overhaul and rebuild from the ground up. I would give it a zero stars if possible!!!
Leave it to Alaska, a state whose population have frequent travel needs to release a mobile id that utilizes a terrible user interface that takes nearly a minute to load any documents under optimal conditions with no foreseeable option to integrate with tried and true services such as Apple or google wallet. How can a state release a mobile ID worse than all the other states that have one rolled out? Save your time and wait for integration of passports with Apple ID and don’t waste your time with Alaska’s mobile ID until it is on par with any other state.
Former cop here. The app works—though I had to manually enter my information to authenticate during set up—but what’s the point if we still need our physical license on our person while driving and why use this company? Since 2022, nine states and one territory have fully integrated with Apple’s program allowing citizens to add their government-issued ID to Wallet, and several more states are reportedly working toward integration. SOA, stop taking the lazy route by going with a janky third-party program. We’re 1/4 through the 21st-century for crying out loud, so get with the times by integrating with Apple and passing a law so that we no longer need to carry a physical driver’s license. Lest we end up one of the last states to opt in, sometime in the 30s, 40s, or beyond.
This app is for Alaska residents to obtain and use their Alaska Mobile ID. As with your physical driver license, please confirm anyone requesting to v...