Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Agents of Play · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Iditarod needs an amazing and engaging app! The Race needs a new app developer. There is no way to log into your Insider account and the Live Feed has never once worked for me. Plus wouldn’t it be great to track the GPS thru the app? Yes I think so! I end up just using the Iditarod website all the time.
Very basic, rudimentary info on the Iditarod, and half of that doesn’t work right. I can’t believe they haven’t fixed this app after giving it a lobotomy last year. Since they didn’t pay attention to the poor reviews last year, I doubt my review will stir them to action, but I’ll try. The only thing in this app worth anything is the Standings. And even that’s broken. It gives me what place the mushers are in and the date they left/arrived at a checkpoint, but the time, and any other info if there is any, is cut off. Iditarod Live just gives me a pretty picture of some snow. I can see some News, but the text is cut off on the right, like the standings screen. Makes it a bit hard to understand, trying to figure out what the missing words are. Doesn’t support landscape view or sizing. I guess the videos work. If you like 10 second videos. Which every one I’ve looked at is. I don’t. I also prefer sound. Which is missing on all of them. It does have brief bios of all the mushers, but again the text is cut off on the right, as on all the other screens. And if I switch to another app and come back, it doesn’t return me to where I was, but takes me back to the home page. I have been an Iditarod Ultimate Insider for several years. There’s no log in for us, and I get nothing extra for my money. No way to follow mushers or get alerts. I may keep this POS on my phone to get current (I hope) standings, but suspect I’ll delete it and just go to the website for info. That’s got tons more info on it and at least it works. Don’t know why they bother keeping this around as is.
This update removed the insider feature on iPhone 7 plus on os 10.2.1 app is junk and waste of $33 been a member since 2011 so disappointing I won't be able to follow the 2017 great race. Time for them to find a new app developer that knows how to support the app 03/06 update No change the race has started and still no access to Insider feature. If you are experiencing the same issue post a review to get the message to them and their subpar app developers. The app could be so much more and the Iditarod major sponsors deserve more as this a world event
Welcome to the official App for the world famous Iditarod® Trail Sled Dog Race. The Last Great Race on Earth® You can’t compare it to any other com...