Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Great American Bistros LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Fantastic danish and sandwiches. Highly recommend
Very easy to use and convenient. Love the bonus points and ease to use.
You don’t get points if you buy in store, and if I try to add a flavor syrup, there is no way to specify which flavor. The textbox to add specific instructions is disabled, but the flavor syrup add-on button tells you to specify. But you literally can’t!! I have to ask for a specific flavor in person when I pick up my coffee after it has already been made. Not getting points for in person store purchases is horrible because I used to collect a lot since there is a spot right next to my workplace :/ I went from going regularly and earning a free coffee, to a janky app with a terrible new reward system and oversights in being able to order certain things. I’ve legitimately stopped going to the spot next to work because the app and new rewards infuriates me so much.
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