Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TWINS RESTAURANT GROUP LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is a mess. The ordering was relatively straightforward until I just used it again. The second screen now sends you to a request option of Waze or Google Maps to find a store, which you can’t get past to order. The stupid app won’t let you order!!! I had to call the store and place the order over the phone. Previously when I did order, I had to re-input my credit card info even when I had previously saved it. Every experience with the app has been terrible. The food has been consistently good and worthwhile to order out again and again. The app needs to be overhauled!!!
No complaints about the food. The app however; is pathetic. Stores are not sorted by distance even when location is allowed. Rewards Points never post if ordered through the app or online. In store they post immediately. The “Contact Us” submission is a complete joke. Several requests to have the points posted have been ignored. There’s no excuse for this.
Food is great but their app is not. I had a 10% welcome coupon in my account but I wasn’t able to redeem it in the app or on their website no matter how many times I tried. Worst of all I placed my first pickup order on the app a few days ago and it was over $100 but I didn’t receive any points for it and my account history displays no prior purchases.
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