Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aleksandr Korenev · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I can't get it to see that my eyes aren't even remotely blue and after more selfies, it still says they're blue and not hazel though the pictures are pretty clear. So that threw off the results. There's no way to change this so my experience wasn't great. hoping it works better for others because it's a cool concept.
If you don’t have much money don’t get this app all it dose is get a picture from you nothing is free if you want to see your colors you have to be a prime member I didn’t buy that and I didn’t get anything
Well I was convinced this was a pretty good app, and it is, but if you upload the same picture of lipstick or blush over and over, you get different scores. So something isn’t right. How does a lipstick go from 83% down to 70%? I think it’s a good resource for very basic information but not so much for evaluating particular products. Needs work!
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