Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗All Athlete Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not advertised that you have to pay to use it. Could’ve been free with the simple use of adds, or at least have a free limited version that doesn’t require any form of credit card information. No one wants to do a free trial, because they’re never actually free, and or most people are too busy to remember to cancel it. I saw the developer responded to a review, saying “we need to keep the lights on” which seems out of touch, because most normal people are just trying to keep their lights on - and people wouldn’t be shocked that you can’t use the app without money if you advertised the “low” cost initially instead of getting people’s hopes up, where then they feel tricked and feel inclined to leave a review of their experience to warn other like minded people not to waste their time.
The first dress I used the virtual try-on depicted a sort of draped rectangle ending somewhat crudely in ruffles right at crotch height. Not in a sexy way. The projected fit score for the body match? 100% perfect. There are hardly any dresses that have the virtual try on option, so you can’t use that to check the fit score. They don’t even list the dress measurements. It would have been nice to know that dress is only 34” long in the front. What really killed off my trust was that the app said my size for Lucky Brand jeans was a 12/L. My favorite jeans have long been from Lucky brand and my size is 6/M (28 long). FWIW, most of my clothes are sz 8-10, or euro size 40. I was hoping to AVOID ordering the wrong size, and this was a total fail.
I think the thing that makes other apps that go for what Fytted does so frustrating is that they over complicate things. Fytted is so easy to use and I get exactly what I want every single time. I can honestly say I use this app every day and it is a game changer in how I style and shop online! Bravo 👏
Getting dressed should feel effortless. Shimmerly makes it that way. Step into a fitting room built entirely around you. See how anything looks and f...
| Name | Price | Type |
|---|---|---|
| Pro Weekly | $3.99 | Weekly |
| Pro Weekly | $3.99 | Weekly |
| Pro Monthly | $9.99 | Monthly |
| Pro Yearly | $47.90 | Yearly |
| Pro Yearly With Trial | $47.90 | Yearly |
| Pro Yearly | $47.90 | Yearly |
| Pro Yearly | $47.99 | Yearly |
| Pro Yearly | $47.99 | Yearly |