Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SEEMFLOW · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Turns out I'm Dark Autumn, and it actually makes a lot of sense. Loved the color and lipsticks suggestions and would definitely try it out when I go to the store next. However, the makeup feature doesn't seem to be working for me? It kept saying that the "Image is not detected properly" for every one I used. Other than that though, I enjoyed the app!
They make you rate the app before you even start your analysis. I have no idea if it’s good or not yet
Uploaded a selfie during onboarding, unlocked lifetime version, results were still blurred out so I started a new analysis and uploaded the selfie again, results were still blurred out. Tried closing and reopening. Tried a different feature [makeup look] but it asked me to unlock to see, I couldn’t click on the unlock button Edit: Changed the rating because the developer got the app updated and now everything works
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