Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Evgenii Martinson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As above
There could be more scenarios - although I must give them FULL CREDIT for the fact that they ask users to submit suggestions for the scenarios, etc. that they/we want to hear which may be missing at this time. My biggest critique would be, though, that they do NOT take these stories to any kind of truly erotic build-up and CONCLUSION. To my wife and me, that would be our biggest criticism, because as we have perhaps just listened to something and even become excited by/about it, it seems common that that is right when they ABRUPTLY end. They do not, therefore, truly “end” or get taken to a proper completions/finish, or as they say, a “happy ending”. No “happy endings” here!!
Wanted to try it out but no free stories available, every single option locked unless you pay. Not gonna pay for something I can’t even try first. Maybe offer a free week or something or make some stories and options free. Your comments say you added free options but I couldn’t find any.
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