Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗State of Tennessee · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I understand that it is for mostly silver alerts, but why not add another area for the 988 other persons missing from TN? The app also LACKS a MAP that shows the place last known location so we can see the proximity to where we are.
I appreciate the State making apps like this available. I like the push notifications for missing person alerts. The app has a nice library of links and resources about Alzheimer’s.
Introducing the TBI Find app! Everything you need to know about Silver Alerts – and how to prepare for and prevent them in Tennessee – now in the palm...