Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Central Service Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has never functioned well since the very beginning. You never know which app to log in and then when you try it locks out your account. Also the phone bill pay system is also very poor. It doesn't give you enough time to input the info and then gets it wrong and eventually hangs up. This is the worst system both phone and app. I would think STEMC would be better when trying to pay. It takes FOREVER just to make a payment which I think you would make a simple easy method for. Terrible.
Takes forever to load and then never shows my account. Have to fight with it 3-4 times before it’ll actually load.
Takes forever to load and you are unable to get past the login page
Southwest Tennessee EMC's mobile payment application allows you to view and pay your bill, view your past payments, access your historical usage infor...