Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Up Romania S.r.l. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is incredibly full of ads. If you activate th notifications, so that you know when you receive or spend money, the app will abuse this and send you notifications about different companies it collaborates with. The voucher strategy is so missleading. You have to pay 497,3 lei in order to receive a voucher of 500 lei. So the vouchers are basically a scam in itself. They are promoting it as if you can claim the voucher for free, but they are selling small vouchers. The main menu changed so much from the last version, and you can't customise it to hide the apps on other pages, you have to see them dirrectly. This app is mega bad, and if people could change where to receive their money from the employer, then they would make the app more useful.
If you asked me to switch from the previous app to the new one, transferring my card should have been done automatically or easier. Also, in the old app, the menu was much simpler and I could directly see my balance
In order to make top up you need to play around because is not giving straight away the total with taxes. Ex. I had 264 available but that could not be the total top up. Needed to go down little by little until match the value for transfer +tax and not over the available. Second thing on gift card it was not out of tax in June month? (România market)Well it was not.
UpMobil+ – aplicația All-In-One pentru beneficii și avantaje exclusive UpMobil+ este o aplicație completă, prin care poți gestiona beneficiile extrasa...