Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Emre Cem Celik · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I can’t even send any more messages without a stupid premium ad that I can’t X out of! This app seemed so good until it forced you to pay. Tired of ai apps doing this because mental health should never come after money. It’s exploitive and disgusting. People need this app to for their struggles and then you just put a massive paywall there and it blocks them from messaging the ai, absolutely ridiculous and unacceptable.
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