Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NETEASE INTERACTIVE ENTERTAINMENT PTE. LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t write reviews, this is legitimately my very first one, but I just want to say that I am having so much fun with this game. The graphic design is engaging in every particular, and I adore the different character designs so much. Every single one is beautiful and fun to watch and to play, and the overarching story is incredibly engaging. I also want to shout out the music because it is soooo good. I love the sort of sci-fi vibe and it’s so much fun to fight battles to. In addition, everything is laid out very neatly and is easy to access and understand. The sound design is effective and really cool without being overstated. I don’t usually like games of this nature because it doesn’t feel like the fights have actual stakes, or are too slow-paced, but the action in this game feels like it has real stakes and they move very well. I discovered that this game is getting shut down in April and I’m very disappointed about it because of how much genuine fun I’ve been having already. I really wish that this game could stay around.
Edit: So after like a month of playing, I found some more issues that explain why the game is dying. Collecting upgrade materials is a nightmare. The rewards are so insignificant, you barely get anything for completing stages. I have yet to receive a rare rune/atrifact after so many attempts that it doesn’t seem possible to get one. Also the game uses stamina to control how often you can play/grind, this usually makes only check on the game once a day if at all. Every stage uses a timer to determine the number of stars received for completing a stage, nothing infuriates me more than when games use timers. Why i do have to beat every stage in 30 seconds or less?!?! Why do developers always use this tired model?! The game is somewhat fun but there are obvious issues that should be addressed. First the character banners and highlights are combined which greatly reduces chances of pulling needed characters. 2nd, gold highlights can only be obtained via payment or hitting the 80 pity mark on summon banners. 3rd, there are not enough ways for free to play players to grind great keys or gems. 4th, story content will run out eventually, what should players look forward to? 5th, team comps are limited to 3 characters but should be 4 in my opinion. Lastly, the emphasis to pay real money to advance and collect characters is too heavy. Stop sending me mail to notify me of some payment deal thats going away, i don’t care and am not buying for it reason!! Don’t flood my inbox with nonsense!! Game will lose a lot players after first few months if there is no improvement to the reward system.
Story is decent and enjoy the characters. Art is stylish too. But man are they already getting stingy. The rewards for launch were good but now they refuse to give you limited banner keys (for limited time characters) unless you pay for them. Battlepasses galore too. They will only give out standard banner(permanent characters you can get any time) keys only pretty much. There is a system that you can end up trading a currency for limited keys but you only get enough for one key in about 30-40 rolls, so enjoy. You can also get a guaranteed hero in 80 pulls on the limited but that resets at the end of the banner and they give you a small amount of currency refunded comparatively which is also a bit scummy. Not to mention the constant mail you get to remind you to make sure to “buy those packs before they reset!” Really disappointed how quickly they turned to greed. Good thing I only gave them $6 but still have buyer’s remorse. Edit!: Super cool of you guys to add a new alliance activity that you had no notice about with a tiny hard to miss banner that you have to go to the alliance page to see. So not only did I miss out on rewards because I had no idea but I got kicked from the alliance because I wasn’t doing anything. How can you release something new and NOT HAVE A NOTIFICATION ON THE MAIN MENU LIKE THE OTHER EVENTS!?!?!?! Incompetency and greed are going to kill this game. There is also nothing to do in the endgame already, getting stale FAST. Can’t say I can take much more for long.
Nightmare is invading! Super Heroes and Villains unite! The brand new MARVEL Super Hero team-based tactical RPG, MARVEL Mystic Mayhem is here! Survi...
| Name | Price | Type |
|---|---|---|
| Standard Pack1 | $0.99 | One-time |
| Standard Pack2 | $1.99 | One-time |
| Standard Pack4 | $4.99 | One-time |
| MonthlyPass | $4.99 | One-time |
| Standard Pack6 | $9.99 | One-time |
| Battlepass | $9.99 | One-time |
| Standard Pack7 | $12.99 | One-time |
| Standard Pack8 | $14.99 | One-time |
| BattlepassPlus | $19.99 | One-time |
| Standard Pack11 | $29.99 | One-time |