Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zack Stetson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game would be fire if it had different devs, different coding, different scripts, different animations (if it had any), different graphics, different characters, different lore, different gameplay, different story, different settings, different sounds, different assets, different sounds, different effects (again, if it had any), different meshes, different name, different description, different icon and different thumbnails.
Sorry but I just don’t really like the game. I stopped wanted to stop playing and I closed the app before even feeding “Bou”. First of all, when I picked up Bou he was covering almost my whole screen, the house is really dark which makes it harder to see, and Bou keeps disappearing and whenever I put him onto furniture- he just falls through it. One more thing is that when I was grabbing food the from fridge and feeding Bou; the fridge door just kept closing for no reason and I wasn’t even pressing anything and it just closed!
I put soap but a can’t and water but can’t fix that bug or is an error please
In this horror game, you start by caring for Bou, an adorable and seemingly harmless creature. At first, everything seems normal as you feed, play wit...