Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Paulo Vitor de Almeida Goncalves · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What are you doing? If the character moves to the right, it can also move to the left. Have you ever played your own game?
This game is still in a very early state and has a lot of potential to be a very unique third-person shooter. However, controls are inverted on touchscreen compared to any other mobile FPS/TPS game! It is impossible to play because of this. I hope the developer can change the touchscreen mechanics so they mimic all other first and third-person shooters; otherwise, I can’t see this game succeeding. Graphics are a little blurry as well - I think if this game can get to the point where it is similar graphics-wise and gameplay-wise to a game like Rogue Company Elite was, that would be amazing!
In a dark future, the line between man and machine has been blurred. Robots, once created to serve, have now turned against their creators, taking ove...