Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EBG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I booked a play on Father’s Day by mistake. I called to change the date of the tickets. Not to cancel but to change the date to another day. After repeated calls and emails I was told there is nothing that can be done. It’s a final sale is what I was told. I can understand that reasoning if I was trying to cancel and get my money back, but that is NOT what I was doing. I just wanted to change the date to be able to bring my Grandson to the play. So no loss in revenue or anything like that to plumb benefits. It’s a matter of customer service and they couldn’t see past the noses on their faces. I would never again use this service and would not recommend anyone else use it.
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