Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Incentivio, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded the app, supposed to get a “free burrito” with $10 purchase. Following is copied from app, “How to redeem in app: Add qualifying items to your cart and navigate to checkout. At the top of the checkout screen select 'Apply Available Offers.' Select this offer and click 'Apply.' This does not show up anywhere on checkout screen, unable to use the offer.
The food is delicious if a bit expensive. There isn’t a way to add a receipt for credit towards your points.
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