Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jason Sheppard · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Beta testing for this app is awesome. Can’t wait for your launch
Tried to log in and keep getting an invalid email or password message that pops up. Tried to reset my password, but never received a link to do so. Checked my inbox and spam/junk folder and got no response.
Tried creating profile and it says invalid password on a newly created account. Then I tried to reset password even though it was invalid it still registered. And even the password reset didn’t work……
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