Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗King Kullen Grocery Co., Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Convenient for delivery purposes but the app experience is lacking. Not all products available in store are on the site; not easy to make notes for preferences as you shop; not intuitive when spelling out items (will simply say item not found when I know they carry the item. You have to almost spell it exactly as they have it listed on the site); the favorites lists categorizes some items and then you have to scroll down and down to find other item you have previously marked as favorites. Great for having delivery service; the drivers are always polite.
Really feel like I’m getting “the experience” using this app!
I love being able to add items from the circular directly to my cart :)
Your favorite groceries are only a tap away! We’ve made it easier to view our circular, make grocery lists, shop online and more – all from America’s...