Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MyCrib · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I can’t believe I only just found out about this app. Any new or prospective parent NEEDS to use this app. It can be so overwhelming deciding which pram or toys to buy for your baby, and MyCrib is incredibly helpful in providing suggestions and allowing you to save your preferred products all in one place. The app is so easy to use and, as an added bonus, the design is so cute and aesthetically pleasing. Makes me want to browse all day! Can’t recommend enough.
Mycrib is a brilliant app for young parents or anyone looking for gift ideas. The app is very easy to use and offers a great variety of different products that are ordered by category, making it easy to browse. You can even add your own moodboard on there by adding links from external websites - great to help you create a wonderful environment for your - or your friends’ - baby! The ‘guide’ section is super useful too. Loved reading through some of their blogs, it definitely sparked some creativity. Big fan of this app - highly recommend for all the mummas out there.
I love the concept of this app as a one stop marketplace for new parents. I also love the ability to add you own link to products outside of the app and share it with friends/family. However, in the app this feature is not enabled and you have only into the website page to add your own gift links. The choice of products available is very narrow - ideally I would like to search the internet including Etsy. The app crashes/freezes quite often too. I find the search bar function a little frustrating, slow and clunky to use. I would love to be able to see recent reviews for all of the products too. Overall a good start but it needs more improvements.
The MyCrib Baby Registry app lets you create your dream baby wish list. Add any product from any store onto one easy-to-use list which you can easily...