Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗RTB Digital, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There is a selection option for literally every individual NHL team but PWHL and NCAA hockey are all lumped into one “women’s hockey” section
really enjoy the ability to interact with other fans who are like-minded and passionate, and even bounce questions off the sports writers, it's a higher quality conversation compared to the randos on Twitter or Facebook
This company does know that this is a magazine, right? How in the world do they expect us to read a magazine on a dinky phone screen? I mean, what year is this, 2007? Why isn’t there an iPad version of this app? Why oh why did I subscribe only to read on a phone? I should have never subscribed. I should have paid attention to all the Reddit posts They all warned against this company. All these years and still no iPad support. Absolutely worthless.
The Hockey News is a news and community platform for all hockey fans. Expert-led communities focus on team news, league news, prospects, gameday conve...