Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Irina Balanescu · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So when I initially downloaded the app to see if it’s actually a scam every single time to click on one thing you can’t actually select that and it will tell you to pay money
I keep getting charged every few days for this game and I haven’t been able to find it in my subscriptions and I can’t figure out how to cancel it. I’m sure it is done on purpose. Do not download this app
When I came to the game,It showed me how to play itSo I was Passing Continue then this came up Privacy police And termsI’ll use so I Pressed those and it got me to SafariSo I decided to press continue, and then it said I have to pay 😡😡😡😡 SCAMMERS! Please read this, so you don’t have to worry to download or not download
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