Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Savva Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It doesn’t work most of the time, one of the worst decisions I’ve made, when it does work it can’t get the spelling correct even though it’s been written for it, get stuck and creates the same thing repeatedly! I need a refund!
They would not even let me test the product. I wasted my time fulfilling out a nice story then it expected me to pay upfront before even viewing the video. Lame.
Should really think about just making a one time or monthly option for payment. Makes me not even wanting to try it out, especially since we can’t even view a free video to see how it comes out.
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