Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brody Massad · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
i think it is very interesting app would use it a lot in my daily life
I am biased because I made this app but it is cool and I like it. I designed it as something I would use on my own free will.
I was new to campus and had no idea what to do. I moved in late which meant that I missed out on the meet and greets and became a loner very quickly. I decided to give this app a go and show up to a random event.
Make every day feel like a Friday with an app that allows you to connect with your friends and family, make plans, try new things and find cool events...